The expansion of the capitalist world economy, which accelerated after the fall of the socialist bloc, has produced everywhere drastic changes in the division of labor, occupational structure, and the quality and quantity of labor that is in demand. In the United States, public awareness about the causes of job losses (downsizing, capital flight, offshoring, and outsourcing) has vastly increased since it became widely known that these processes caused the loss not only of blue-collar but also of “middle-class” and “upper-middle-class” jobs; i.e., jobs requiring some degree of education and technical competence.
Politicians, academics, the media, and job seekers focus on downsizing, offshoring, and outsourcing as the main causes of unemployment and declining opportunities, even for college graduates. They neglect, however, the impact of self-sourcing, a term I apply to the complex and relatively unnoticed effects of the radical reorganization of our working and non-working time due to the widespread use of information technologies. In this essay, I will explore the significance of self-sourcing, which I define as the intensification of the process of transferring work from the sphere of production, where it is visible and paid, to the sphere of consumption, where it is invisible and unpaid. This process is not new and it is commonly understood as self-service. It is my contention that self-sourcing signals a qualitative change in the forces and the relations of production, consumption, and circulation, which merits theoretical and empirical investigation.
Self-sourcing is a relatively unnoticed basis for the growth of business profits even as average wages and salaries decline; it is an important contributor to unemployment and underemployment. Consump-tion increasingly requires the performance of tasks previously done by paid workers. Jobs are not disappearing just because of automation, downsizing, and outsourcing; they disappear because they are increasingly done without pay by millions of consumers while the people who previously held those low-paid service and clerical jobs find themselves unemployed and perhaps unemployable.
I first became interested in these issues when, in the mid-1980s, the university where I worked subsidized the faculty’s purchase of personal computers, a practice that still continues.